#119 How to Develop Job Descriptions That Actually Attract Talent
Let’s be honest—most job descriptions don’t exactly jump off the page. In today’s hiring market, especially for entry-level and early-career positions, your job listing might be the first (and only) impression an applicant gets of your company. If it’s packed with buzzwords, vague sentences, or unrealistic demands, it’s no surprise that talented applicants keep scrolling.
So how do you write a job description that actually attracts great talent—especially young people just entering the workforce in Orange County? Keep it clear, human, and engaging. Here’s how.
Skip the Corporate Jargon
Phrases like “synergy,” “rockstar,” or “wears many hats” may sound exciting in theory, but they often confuse or turn off job seekers—especially those new to the workforce. Instead of “must be a self-starter who thrives in a fast-paced environment,” say what you actually mean: “You’ll be responsible for managing daily tasks independently and asking for help when needed.”
Simple language doesn’t make your business look less professional—it makes your message easier to understand and more relatable.
Lead with What Matters Most
Young candidates want to know three things right away:
1. What will I be doing?
2. What will I learn?
3. What’s in it for me?
Start with a short, engaging summary that answers those questions. For example: “We’re looking for a friendly, dependable team member to help us serve customers and keep things running smoothly. If you enjoy working with people and want to gain real-world experience in a fast-paced environment, we’d love to meet you.”
List Responsibilities in Plain English
Use bullet points to keep things readable and avoid overwhelming applicants.
Instead of saying:
• “Utilize cross-functional collaboration to meet KPIs”
Say:
• “Work with other team members to meet daily goals”
Be specific, but not overly technical. Job seekers should be able to visualize what a typical day looks like.
Be Real About Requirements
If it’s an entry-level job, don’t ask for two years of experience. Focus on qualities instead—reliability, communication, teamwork. If the job involves standing for long periods, lifting items, or using certain tools, say so up front.
And if you’re open to training the right person? Say that too! It’s a huge plus for many candidates.
Use the YES Workforce Solutions Job Board
If you’re hiring in Orange County and want access to motivated, career-ready young adults, make sure to post your openings on the YES Workforce Solutions Job Board. It’s a free, local platform that connects businesses like yours with emerging talent—and helps your well-written job descriptions reach the right audience. You can post up to 10 open opportunities at one time, and upload pictures and videos of your business, proud project moments, and any other information you'd like the candidates to know before applying.
Bottom line: If you want to attract top-tier talent, ditch the buzzwords and speak directly to your ideal candidate. Clear, honest, and welcoming job descriptions work—especially when they’re shared in the right places.